Abby Norman Coaching | About — Abby Norman Coaching

My mission is to help high-achievers unlock their potential with greater clarity, intention and alignment so they can live intentionally and build their careers authentically.

Hi Busy Go-Getter!

I see you.

Maybe you’ve been chasing down goals, projects, quotas, deals, accolades, promotions and flat out hustling through your career.

Only to wake up one day — and pause, look around — and ask yourself,
“Is this all there is?”

Maybe you’ve been sleep walking (literally and figuratively — working parents, I see you too!) through your career and life and now you want something different.

Or maybe you’re realizing that the skills and effort that got you here won’t get you to the next level of where you want to be.

Abby+Norman+Executive+Coach.jpg — I get it.

Because I’ve walked (and slept-walked through the motions) and also flat-out ***sprinted*** and ***hustled*** working crazy hours, working on holidays, and even on vacations to Hawaii (not recommended).
I’ve pivoted many times in my career, reinvented myself, relocated to Los Angeles, navigated through a divorce (there is a happy ending now, several years later and happily remarried) and I also dove into a Yoga Teacher Training program to become more mindful, centered, and aware. Because, if you’re a Type A Capricorn, and you’re not killing yourself in your career climbing the ladder and feeling successful, you might as well add a certification during your “off hours” and make your hobby more “official” — right?
And yes, the irony is not lost on me, that I was “Type A-ing” a mindful and zen practice like Yoga into a full-on competition with myself. (Capricorns — do you get me?)
After reflecting on and off the yoga mat, hiking trail, or even in meditation, I noticed after nearly 15 years in various aspects of corporate roles a common thread tied to employee engagement, leadership, optimizing the business and getting the *best* out of people. The key threads have always been rooted in **employee engagement, leadership, and coaching talent** (at all levels!) to be their best.

So here’s the corporate backstory that led me into leadership coaching and why I love what I do today, which is Leadership and Success Coaching.

I’ve held numerous roles in my corporate career, and one of my favorites was successfully running global employee engagement surveys as a program manager for many years for a Fortune 100 Tech company; briefing the Chief People Officer, VP of HR, and even CEO and COO. It is an experience I’ll never forget. Each year, I noticed that one of the biggest drivers tied to employee engagement and employee happiness are their direct experience with their direct manager.

It’s all about: Leadership. Leaders. Managers.

And year after year, I would drive company-wide action planning and program management change efforts, yet I knew I needed to do more.

analyzing data — I love analyzing.

Slicing and dicing, unpacking the annual engagement survey data, and understanding engagement survey data is still one of my favorite parts of my career! To this day, I **love** creating, strategizing, and building great workplaces, employee experiences, and cultures. There’s something magical about architecting a great engagement survey, unpacking the data and building out programmatic strategies and tactics to up-level workplace cultures and experiences. And the data tells stories. It’s like Christmas morning (for me) unveiling the data and figuring out our game plan. I **loved** it and I still love it.
***Yet, something was missing.***

I knew I wanted more.

More out of leaders. More from myself. More for the teams. Better workplaces for all. And yet — I was on the reactionary side, reviewing survey results and supporting efforts programmatically but wasn’t getting surgical or to the heart of the issue.

Leadership. Coaching. Mindfulness.

This is my passion.

Along with meditation, movement (yoga, pilates, hiking) and all things sparkling water, I live in the Desert after all! I’ve never met a LaCroix I haven’t loved or strayed too far from my trusted Yeti water bottle companion - Yeti gets me.

I have always loved every aspect of leadership. From coaching leaders, performance coaching, career coaching, mindset coaching, skill development, strategy coaching (I even appreciate and study the dynamic, real-time leadership and coaching on the field every NFL Sunday with our favorite football teams). Who ‘Dat! If you know, you know!

I believe that people are the greatest asset to an organization and if culture eats strategy for breakfast, leadership is the pulse that runs through its veins to make the double espresso vanilla latte that powers up business every. single. day.

Abby Norman Leadership Coach — “Leadership powers business — every single day.” *- Abby*

So I learned you need a great culture **and** you need great leaders. It’s not an *either/or*. It’s a *yes, and.*
**That’s where you come in.**
I believe in people and business. I love a good challenge as much as I love a solid win!
I’ve turned around broken processes, re-built cultures based on trust, and helped leaders re-discover their strengths and build new paths forward as they climb new mountains and vistas. I’ve had many leaders successfully nail their next move in their career — getting promoted or navigating their way onward or level up their skills so they can better themselves and better support their teams. So why not you?

My mission is to help people live intentionally and lead authentically.

Less burn out. More intention. More ease. Less stress. More resilience.

My zones of genius are: a strengths-based coaching approach, the ability to help clients get to the heart of their challenge, reframing challenges into opportunities, creating a holistic approach using mindset coaching (NLP and more!), and I see the uncommon outcomes and positive untapped potential in my clients, often before they even realize it themselves.

I’ve had incredible transformational experiences with coaching, yoga, meditation, and mindset work and now I’m living in alignment: rediscovering joy, gratitude, calm, ease, confidence, stretching into new goals and new levels of success for myself and my current clients.

This is where you come in.

Now I’m working and seeking out opportunities where I can help high achievers have the same kind of powerful transformation I’ve experienced in my career, mindset and life. I work with go-getters at all levels (yes, even you!) to help you reach your goals, reset your mindset, bust through blocks, and level up new skills for your next career (or life) goal.

Are you ready? Click below to see how we can work together.

Let's Work Together

I help leaders reach their goals by living intentionally and leading authentically. I help goal-getters align and thrive from the inside-out.

I'm a certified coach and proud to have completed rigorous trainings to support your transformation.

Abby Norman Leadership Coach Credentials

My Official Bio.

I’m a workplace engagement specialist and certified executive coach. With nearly 15 years in Corporate HR and trained in leadership, NLP, EFT tapping, yoga, pilates and mindset hacking - I bring a whole-person, whole-leader approach to my work to help leaders and organizations thrive from the inside-out.

I’ve led leadership group coaching sessions, yoga, mindfulness and business retreats and coached hundreds of leaders in fast-tech for nearly fifteen years.

For over a decade, I've been studying, practicing and coaching leaders on the psychology of success, and unpacking the science behind what makes great leaders, great teams and helping leaders and teams thrive from the inside-out. As a coach and certified yoga teacher and mindfulness practitioner, I am passionate about sharing practical tools that anyone can use to change their leadership, workplace, team —and the world.

My stories have appeared in YogiApproved, Thrive Global, and Medium and other publications. A Hudson Institute Executive Coach and BetterUp Fellow Coach and Conscious Business Coach, I believe in helping leaders, at all levels, thrive from the inside-out.

I’m a mission to help leaders and organizations cultivate workplace well-being practices for all. I’m also the author of a forthcoming book! Stay tuned. :)